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The Economics of SkyMall

As you boarded your flight that day, perhaps you didn't realize you were in the market for a garden statue that looks like bigfoot. But, as the plane doors close, you curse the FAA regulation that bans electronic devices from being used during takeoff and landing. How do you entertain yourself for these interminable 30 minutes? The inflight magazine? The emergency safety instructions card? How about the SkyMall magazine? Yes, the SkyMall magazine will do. And that’s when you find yourself… ( More...

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