VIDEO: WestJet Delivers Holiday Joy in Spectacular Form

It was not for marketing. It has a publicity aspect for sure, but that is not why management promoted the concept. It is about team building. This is a concept where employees work together to accomplish a task. Some companies send their troops off to meetings where exercises with hypothetical tasks are meant to teach this. In this case WestJet asked for volunteers to plan and execute this concept. The company contributed considerable resources, but almost all that worked together from purchasing, advertising, flight operations, rampers, and even the cleaning crew pitched in to make Christmas a reflective holiday for guests of the airline. The employees worked together on what has to give anyone a warm feeling.

Employees establishing relationships and working to solve problems with real deadlines for a positive outcome is far more valuable to the company than the instant publicity earned.

They pulled this off earlier this month. It was posted several times in the days following. Last year's Christmas surprise was different. The video could be accessed snit comes up as related to th video of this cool event.

Brilliant idea. It makes the passengers that unexpectedly receive gifts, the workers who participate in the project, and others who watch te video, hear on news feel good. Creates great worker morale and good will toward airline from all constituencies.